Marketing & Events

BUSINESS PLAN

• The BID will develop a mobile responsive customer facing website providing a strong on line presence.
• Every levy payer will be listed, providing a free web presence and a direct line from your customer to you.
• Slough BID will establish social media channels to support and promote the town following and sharing business news, events and offers, increasing awareness of all Slough has to offer.
• The BID have an advertising budget to promote events and other town assets.
• We will work with SBC to ensure efficient use of funds and consistent positive messaging across the BID
• The BID will organise and support a range of events in the town centre where they benefit local business.
• Slough BID will especially focus on Christmas events to encourage the Christmas shopper back into our town centre.

Marketing and Events Budget: £96,000 per year

ACHIEVED

• Building a mobile responsive customer facing website providing a web presence – aim to have this established before Dec 2022
• The website will be a ‘one stop shop’ for details on local business, events, and shopping, promoting Slough as a positive destination place
• Slough BID Social Media Channels fully functioning – Website, Facebook, Instagram, Twitter, LinkedIN all active and businesses being promoted
• Sending out a regular Slough BID newsletter on events taking place, Govt & Council funding available via BR Bids contact
• Hosting of Events:
  • Town Centre Christmas Lights 2021 – modest S’Elfie Trail idea
  • Queens Jubilee weekend working with Queensmere Shopping Centre and St. Mary’s Chruch
  • Slough Festival – working with Love Music Hate Violence, Asian Star, HOME Slough, Slough HUB
  • Town Centre Christmas Lights 2022 – larger event working with Asian Star